I’m Jana—a photographer at heart, an accountant by trade, and the creator of The Profitable Photographer.

I fell in love with photography over 20 years ago when I moved to the US. The way light dances through a lens, the magic of capturing a moment—it’s been a creative love story ever since.

But behind the lens? I know what it feels like to be overwhelmed by the business side of things—pricing, bookkeeping, taxes. Most creatives weren’t taught how to manage money, and that’s where I come in. With years of accounting & business experience, I’m on a mission to help photographers and creatives not just create beautiful work—but build a business that’s profitable, sustainable, and supports the life they want.

Because the truth is, it’s not about being perfect at math.
It’s about having systems that make sense for how your creative brain works.

I’m here to hold your hand through it.
To simplify the financial side of your business.
And to help you finally build something profitable, peaceful, and lasting.

Because your creativity deserves more than chaos.
It deserves a strong, beautiful foundation — and I’m here to help you build it.

Xoxo, Jana